The Tank Museum has launched its presence on TikTok – the latest social media platform to cross the 1 billion monthly user mark.

And to front it, we introduce a new face to our online audiences: former Museum Guide turned Content Creator Paul Famojuro, aka “Fam the Tank Man”.

“I’ve worked at The Tank Museum for 4 years, but I’ve been a tank nut my entire life. To quote the film Fury, ‘best job I ever had’!

“Sharing my passion for military history with visitors whilst delivering tours has been the most enjoyable experience of my career so far, and now I’m thrilled to have the opportunity to share this passion with the world.”

TikTok is a short-video sharing social media platform that is particularly popular among younger audiences, which The Tank Museum is specifically seeking to engage with.

It hit the news in the UK during the tedious months of lockdown, with its legion of new users participating in the latest dance crazes and platform trends.

But it’s not all ‘twerking’ and meaningless trivia. TikTok has a growing contributor base from heritage and culture organisations.

“The stories we tell at The Tank Museum are important and speaks to people of all ages,” said Paul. “Our military history is fascinating, and it is vital that we find new ways to share it with a new generation.”

The Tank Museum has successfully used social media, such as Facebook, Instagram and YouTube to reach audiences across the globe – highlighting the importance of social media in profile building and developing a base of advocates and supporters.

“Our objective for TikTok is to create the next generation of tank enthusiasts – and by reaching them on TikTok we hope they will be inspired to find out more about The Tank Museum and its work.”

Paul has already amassed a following of over 50,000 users, achieving half a million likes and 5 million views in the four weeks since the account launched.

To join Fam the Tank Man on TikTok download the app and search @famthetankman or click here.

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