Alongside Dorset based developers JD ecommerce, the museum’s website won the COVID Continuity award – beating multi-billion-pound retailer Sainsbury’s who had entered two campaigns in the same category.
JD Ecommerce had been enlisted by The Tank Museum to fully redesign their Online Shop at the end of 2020, having rapidly grown sales throughout the COVID-19 pandemic.
Sales were up 900% in 2020, generating over a million pounds of vital funds.
Nik Wyness, Head of Marketing and Engagement said “The new shop website has transformed the shopping experience for our customers. Whilst all e-commerce sites saw a boost during the lockdowns of the last 18 months, the most telling indication of success is that our traffic and sales have continued to grow during 2021.
“It’s not understatement to say that the results of this project have protected jobs at the Museum – and we’re particularly proud as a comparatively small provincial museum to see our work recognised in a major national e-commerce award.
The contenders were marked by the judges against the website with the best user experience, creativity, functionality, conversion and innovation.
“As proud as we are to win, we couldn’t have done this without the support and trust of our customers,” said Nik. “We are extremely grateful to each and every one of our customers for their support and backing during some very difficult times.”
Managing Director of JD Ecommerce, Jamie Derrick said, “To come up against one of the biggest businesses in the UK in a national award and be judged to have created a more robust and effective response to the pandemic is phenomenal.
“It is a real honour to have played such a big part in the sustainability of this important charitable organisation going forward.”
It’s the third award won by The Tank Museum’s online shop winning Best Online Shop and Shop of the Year.