Record-Breaking Year for Visitor Numbers

The Tank Museum welcomed over 220,000 visitors in 2023 in a record-breaking year that commemorated the centenary. 

As part of the 100th birthday celebrations, the new exhibition, ‘Tanks for the Memories’, attracted new visitors in a display that showcased how the tank has been portrayed in popular culture through games, toys, film, and the media.

Rosanna Dean, Visitor Experience General Manager, says: “2023 has been a landmark year for the Museum, with more visitors than ever before.  As a rural, regimental museum, we are delighted that the story of tanks and their crews has attracted audiences of all ages from all over the world.”

2023 has also seen increased investment in accessibility, with the introduction of a wellbeing room, sensory backpacks, BSL tours, and quiet mornings.

Tanks in Tanks in popular culture exhibition
The new vibrant, Tanks in Popular Culture exhibition has attracted many visitors.

“The Museum continues to innovate the customer experience with powerful exhibitions, an inspiring education programme, and a focus on inclusion and accessibility that welcomes all visitors,” says Rosanna.

The 17% growth in visitor numbers from 2022 coincided with a milestone year in the Museum’s online community. The military museum became the first museum YouTube channel to hit over 1,000,000 views, making headlines in international press.

Bringing the story of tanks to the world has created a new generation of military history enthusiasts who want to visit the collection in person.

TANKFEST attracts over 24,000 visitors over the three day event.

The Tank Museum is Dorset’s largest indoor attraction and home to the best collection of armoured vehicles in the world, including the world’s only running Tiger I and the first prototype tank, Little Willie.

All tickets to the Museum include a free annual pass and there is a 10% discount when booked online; this excludes special events.

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